Color Psychology

Color is a meaningful constant for sighted people.
Different colors convey and evoke various emotional and psychological response.

Gold
In every culture gold is gold. Gold is wealth, status, power. The color backs all curriencies. Gold is great.
Pink
Pink is the most calming of all color. Think of pink as the color of romance, love, and gentle feelings.
Blue
Blue actually causes the body to produce chemicals that are calming. It is also associated with steadfastness, dependability, wisdom and loyalty.
White
It’s the color end purity, innocence, cleanliness and brilliance. It is also used to project the absence of color, neutrality.

Orange
It’s the color tied most with fun times, happy and energetic days, warmth and organic products. It’s also associated with ambition.
Purple
Purple is rich mysterious color associated with wealth, prosperity and sophistication. Purple stimulates brain activity used in problem solving.
Brown
This color is most associated with reliability, stability, and friendship. It’s the color of the earth.
Green
The colour of growth, nature and money. It is also associated with envy, good luck, generosity and fertility. It is the traditional color of peace, harmony, and well paced energy.
Yellow
Cheerful yellow of the sun, associated with laughter, happiness, and good times. It is also associated with optimism.
Black
Black is the color of authority and power, stability and strength, and intelligence. It is a serious color that evokes strong emotions.
Red
Red is the color of energy. It’s associated with movement and excitement. People surrounded by red find their heart beating a little faster and often report feeling a bit out of breath.
Gray
Gray is most associated with the practical, timeless, middle-of-the road, solid things in life. A bit of gray will add that rock solid feeling to your product.
Taken from: 2012 calendar by tjiwi kimia